Clickbait
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What happens inside?
You play.
You choose.
You react.
Your choices become data
The system builds a profile.
Then it shows how it sees you.
Clickbait turns the hidden mechanics of the internet into physical experiences you can walk through, touch, trigger, question, and talk about.
Why go?
The internet is not just something we use.
It learns from us.
It predicts us.
It sorts us.
It decides what we see next.
Clickbait makes those systems visible. Instead of reading about algorithms, visitors step inside a walkable digital world and see how small choices can become signals — and how those signals shape the online world around us.
Great for kids, teens, and adults
Kids and teens are growing up inside a connected world. Adults remember when the internet felt separate from daily life.
Clickbait gives every generation a shared way to talk about what happens behind the screen — through play, interaction, surprise, and personal discovery.
Designed for ages 8 to 98
Cullen Hall — Level 2
Special exhibition ticket required
Data deleted daily.
*Times, dates, and prices of any activity posted to our calendars are subject to change. Please be sure to click through directly to the organization’s website to verify.